{"id":94,"date":"2012-04-26T17:55:38","date_gmt":"2012-04-26T17:55:38","guid":{"rendered":"http:\/\/www.janusdialogs.com\/?p=94"},"modified":"2014-03-06T16:32:32","modified_gmt":"2014-03-07T00:32:32","slug":"new-norm-transparency","status":"publish","type":"post","link":"http:\/\/www.janusdialogs.com\/?p=94","title":{"rendered":"New Norm | Transparency"},"content":{"rendered":"

\"\"<\/span>\u201cNo more secrets Marty.\u201d<\/p>\n

The defining line in the 1992 movie Sneakers<\/em><\/a> where the prize is a code breaker (\u201cNo. It\u2019s THE code breaker\u201d) capable of breaking into any computer system and ensuring there are never any more secrets.<\/p>\n

Since the dawn of time individuals, governments, and businesses have worked hard to protect their secrets, and find those of others. And since the dawn of time, the greatest asset on both sides of this battle has been wetware \u2013 people<\/em>. It is people who are the agents, the traitors, the decoders, and those whose secrets are shared.<\/p>\n

New technology is always introduced to secure, or crack, the code but one of the most powerful tools is the social acceptance of keeping or protecting secrets. When is it acceptance to steal or share, and when isn\u2019t it?<\/p>\n

Would the president\u2019s disabilities be acceptable to share?<\/p>\n

Today, sharing every challenge facing a world leader is the norm, but during the 12 years Franklin D. Roosevelt was in the White House:<\/p>\n

\u201cIn keeping with social customs of the time, the media generally treated Roosevelt\u2019s disability as taboo. News stories did not mention it, and editorial cartoonists, favorable and unfavorable, often showed the president with normal mobility. According to famed broadcaster David Brinkley, who was a young White House reporter in World War II, the Secret Service actively interfered with photographers who tried to take pictures of Roosevelt in a wheelchair or being moved about by others.\u201d<\/em>1<\/sup><\/em><\/a><\/p>\n

Such interference by the secret service today would cause more of an uproar than the actual story.<\/p>\n

Somewhere between John F. Kennedy (who was rumored to have many affairs during his presidency) and Richard Nixon (who was impeached in 1974, 11 years after Kennedy\u2019s assassination) a Janus Moment<\/em><\/a> occurred (likely Watergate<\/a>) and the press corp. \u2013 and the country \u00ad\u2013 expected much more transparency into the life, and actions, of the president.<\/p>\n

The social constraint on the acceptability of sharing information appears to still to be on a decline. Wikileaks<\/a> was born December 2006 and serves as a poster child for the ease with which information can be shared from even the most protective of organizations.<\/p>\n

The desire of Janus Dialogs is not to adjudicate the appropriateness of any trend, but to bring it to the forefront for consideration by the caretaker<\/a> for the shared moments in time we call experience marketing.<\/p>\n

As such, with an increasing technical ability and reach, and decreasing social constraint, what impact might this rise in transparency have on events? Consider:<\/p>\n