The relationship we have with our cars is the stuff of legend. In fact, Sir William Lyons, one of the founders of Jaguar Cars, said “The car is the closest
Most Recent
New Norms
Industry 4.0 – Digitizing of Everything Else
In 2012 I wrote about the Digitizing of Everything. Since then, even more than I imagined has been reduced to 0 and 1, stored in the cloud or on drives,
Marketing
Marketing is… (a slight update)
Close to five years ago I wrote Marketing is… Recently I was part of a discussion on what makes a marketing department “the best”? Reminded of this piece I revisited
Measurement
Presentation at CEMA Summit 2013 | “Be a Fool – Innovate”
In July of 2013 I had the honor to present “Be a Fool – Innovate” at the CEMA Summit 2013. That presentation is below.
