{"id":1141,"date":"2015-12-29T20:07:31","date_gmt":"2015-12-30T04:07:31","guid":{"rendered":"http:\/\/www.janusdialogs.com\/?p=1141"},"modified":"2016-02-08T12:05:06","modified_gmt":"2016-02-08T20:05:06","slug":"the-new-era-of-silent-movies","status":"publish","type":"post","link":"https:\/\/www.janusdialogs.com\/?p=1141","title":{"rendered":"The New Era of Silent Movies"},"content":{"rendered":"

In a short attention span, \u201cI\u2019m not listening\u201d, world \u2013 communicators need to ensure that their visuals carry the story <\/a>on their own when needed.<\/p>\n

To address the \u201cmute\u201d button and multi-screen society, some of the best broadcast commercials have told moving stories without spoken words for years. Check out the Budweiser #bestbuds series<\/a> with the sound off \u2013 still moving, emotional, universal, and effective.<\/p>\n

Social media and streaming services now offer a preview of rich media in one\u2019s social posts, but until your click to view, without sound. This is further changing how people engage with video and rich media, forcing creators to look for ways to capture attention and tell the story with visuals only; or in the best case scenario, solicit a click to view the content with sound.<\/p>\n

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Fortunately, there are lessons to learn from Silent Movies<\/a>. The golden age of Silent Movies was the result of new technology (moving pictures) and the lack of technology (no real way to capture and sync sound as well). Stars such as Charlie Chaplin<\/a>, Harold Lloyd<\/a>, and Mildred Davis<\/a> all rose in their craft by telling stories that captured the imaginations of the audience through their acting, visual techniques, and intertitles<\/a>. An audio soundtrack was in some cases provided by an organ or piano in the theater, and added to, rather than carrying on its own, the storyline.<\/p>\n