The relationship we have with our cars is the stuff of legend. In fact, Sir William Lyons, one of the founders of Jaguar Cars, said “The car is the closest
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New Norms
Industry 4.0 – Digitizing of Everything Else
In 2012 I wrote about the Digitizing of Everything. Since then, even more than I imagined has been reduced to 0 and 1, stored in the cloud or on drives,
Marketing
Marketing is… (a slight update)
Close to five years ago I wrote Marketing is… Recently I was part of a discussion on what makes a marketing department “the best”? Reminded of this piece I revisited
Measurement
Presentation at CEMA Summit 2013 | “Be a Fool – Innovate”
In July of 2013 I had the honor to present “Be a Fool – Innovate” at the CEMA Summit 2013. That presentation is below.