Social norms, technology and the economy are under constant pressure.
Small but meaningful changes that have the potential to disrupt our plans are advancing every day. Like pressure on a fault line, they can release small tremors or become major earthquakes. From the decline of intermediaries to the growth in protests, the shocks will affect your event, your attendees, and your business.
How can you be ready for the inevitable and the unknown? At the Exhibit and Conference Executives Forum I shared my thoughts on a strategy I have used to help you anticipate the worst, while preparing for the best.