Founded and moderated by Scott Schenker as a way of getting the voices out of his head, Janus Dialogs is a forum for discussions on new norms – those just being established, or suddenly appearing. Dialog is encouraged, as are submission of articles and comments. We look not for conclusive direction, but rather for insightful exposure and exchange.
Events often serve as the environment where a brand can be experiences. These experiences – ranging from tradeshows to conferences to workshops to gorilla marketing – find themselves as “the place” where cutting edge technologies, approaches, and tactics are implemented, trialed, proven.
As the General Manager, World Wide Events and Production Studio at Microsoft Central Marketing Group, Scott Schenker is responsible for the overall strategy, executive presentations, and management of the company’s tier one programs as well as the in-house media production facilities.
Scott has over 30 years-experience in marketing including strategy, creativity, and project management. He has executed hundreds of programs in numerous industries and across all channels. From Line Producer to Sr. Vice President, Asia Pacific, He has worked extensively in EMEA, APJ, and the Americas, and held a variety of positions in senior management, creative, strategy, and execution on the client and agency sides.
Prior to joining Microsoft in early 2013, Scott three years at SAP transforming their lead proprietary event – SAPPHIRE – to reflect emerging audience and technology trends, increase alignment to the business, and further the brand. The resulting SAPPHIRE NOW was recognized within the company for its contributions to the business, and in the events industry with various awards including two ExAwards and was named BizBash’s Most Innovative Event in 2012.
Before SAP, Scott oversaw client services, stakeholder marketing, program strategy, and experience design for several global clients at George P. Johnson, an experience marketing company. This included online and physical event components, social media planning and management, organic research and experience measurement, content and media editorial planning, affinity programs for broad ecosystems, digital and data management, and more traditional elements such as print, graphics, and special events.
Prior to George P. Johnson, Scott was at Jack Morton Worldwide for 11 years, most recently as SVP for the Hong Kong and Singapore regions.