Archive for New Norm | Life Logging

Seeing Around Corners – ECEF 2015 Keynote

Social norms, technology and the economy are under constant pressure.

Small but meaningful changes that have the potential to disrupt our plans are advancing every day. Like pressure on a fault line, they can release small tremors or become major earthquakes. From the decline of intermediaries to the growth in protests, the shocks will affect your event, your attendees, and your business.

How can you be ready for the inevitable and the unknown? At the Exhibit and Conference Executives Forum I shared my thoughts on a strategy I have used to help you anticipate the worst, while preparing for the best.

MPI World Education Congress 2014 | Closing General Session

The Closing General Session at MPI World Education Congress 2014 featured Scott Schenker, the General Manager, Events and Production Studio at Microsoft and Founder of Janus Dialogs.

Scott believes there is magic in discovery and innovation. However the process of innovating is not magical – it comes from observing what others are doing, tapping the collective imaginations of empowered and engaged individuals, and embracing the fringe for new norms.

Developing a habit of appreciating, understanding, and being energized by these new norms – rather than fearing or dismissing them – has been one of Scott’s key to success in the Events industry.

Scott will share insights on how he approaches innovation, searches for new ideas, and “borrows” them from completely different industries to introduce them into the events he and his team organize. He will explore the four reasons for, and the four types of, innovation as well as the importance of looking at social, political, and economic realms, and the bright and shiny technical innovations.


Event Marketing Summit Presentation



In early May of 2012 I presented at the Event Marketing Summit 5 trends facing the Experience Marketing industry. That presentation is embedded below.



Some additional notes related to this presentation:


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New Norm | Life Logging

Personal diaries have been tucked under mattresses, hidden in secret drawers, and peeked at by nosy friends for a long time. But as everything analog shifts to digital, technology allows unlimited storage and sharing, and new gadgets are introduced – we’re starting to collect a lot more, and different kinds, of data about ourselves.

Logging has established roots in business and public sector.

For instance, it is now normal to have a video camera in a patrol car. In 2000 only 11% of State Highway Patrol vehicles had dashboard cameras. This rose to 72% by 2004. In 2003 police vehicles in cities with 200,000+ people with dashboard cameras broke 50% – that’s a Janus Moment.

It is standard to have your customer service call recorded, your social media comments captured, and manufacturing lines checked by cameras, thermometers, and other instruments to ensure quality. All logged for “training”, archival, or regulatory purposes.

New gadgets like portable cameras, smart phones, motion-sensing systems, GPS, connected devices, and increased bandwidth are allowing individuals to document and share their lives in new and surprising ways.


It is now possible to track your workouts, weight, blood pressure, sugar levels, and many other aspects of your health and to share these with a designated or open community. In fact, the motivational benefits of sharing these details are part of the value propositions being promoted. No more asking “have you lost weight?” just check my Facebook page. (But thanks for asking!)

Insurance companies are adding discounts to policyholders who log their driving in real time much as professional drivers in the business world are tracked. And there are services to track your kids as they start to drive as well.

Some are getting into trouble for tracking too many things – like where’s your iPhone? Nonetheless, the trend is towards this type of life logging becoming more and more the norm.

The Google Glasses are the most aggregating and adventurous gadget to date and could add further fuel to the life logging fire. But what does a future of everything being captured, stored, and shared look like?

Robin Williams starred in an interesting science fiction/fact movie on this subject in 2004 call The Final Cut. He plays a cutter, someone with the power of final edit over people’s recorded histories. Think highlight videos of your life played at your funeral. It reflects on true versus perceived memories, and how we all have things we have done we may not be so proud of – or want to share.

And there are even more powerful possibilities as lives are logged.

Patterns, information, and knowledge can come from sorting through large amounts of big data. What could be bigger than the life logs of say 1,000 people over 50 years; or 1,000,000 people over 80 years; or 100,000,000? The ability to log the physical state, geography, emotions, and activities of larges groups is here, as it the ability to store, analyze and interpret the data.

Is laugher really contagious? Are there places in the world that are truly healthier, is there a link between being caught in the rain and how you will score on a test later that day? What is the human “butterfly effect”? Correlations and relationships never though of before (or provable) could become common knowledge. Whole-Live Data Mining could be an interesting job in about 100 years.

The desire of Janus Dialogs is not to adjudicate the appropriateness of any trend, but to bring it to the forefront for consideration by the caretakers for the shared moments in time we call experience marketing.

In the near term –

  • Are you ready for your attendees to share every moment of their time at your experience?
  • To record and share their conversations, sessions attended?
  • Do you have a policy for life loggers?

What do you think? Log your thoughts here –